“Journey Beyond Boundaries - A Journey of Aspirations Beyond Limits” Exhibition

On May 5, at the National Convention Center, AMY GRUPO held its 10th anniversary celebration - an event marking the company’s development journey and opening a new strategic direction within the building materials and architecture industry.

After 10 years of establishment and development, the company has gradually built a strong manufacturing - operations foundation, reflected through impressive figures. The company currently achieves a total production capacity of 83.2 million square meters annually. Its products have been featured in more than 150 large-scale projects, including five-star hotels, shopping centers, and premium urban developments, thereby gradually affirming its position in the building materials and interior design industry.

At the event, the exhibition “Journey Beyond Boundaries - A Journey of Aspirations Beyond Limits” was created as a multi-layered experiential space, guiding visitors through each chapter of the brand’s story. Inspired by the two symbolic images of “mountains rising high” and “waves reaching far,” the entire design was developed as a continuous journey in motion - from internal strength, to expanding connections, and toward the future - thereby expressing the company’s aspiration to conquer and spread its values without limits.

The exhibition was organized as a seamless experiential flow, with each space serving a distinct role. The journey began at “The Covenant Greeting” - a ceremonial area designed to establish initial connections and convey messages of partnership and commitment to sustainable development. This was followed by the “Convergence & Dialogue Space,” designed as an open intersection encouraging direct interaction among the company, partners, and the creative community, thereby fostering multidimensional exchanges and professional insights. In the next layer, the “Resource Identity Space” highlighted the company’s internal strengths through the introduction of its manufacturing capabilities, product ecosystem, and technological resources, while the “New Trends Space” offered perspectives on the future of materials and design through development orientations and innovative solutions responding to market demands.

A highlight of the exhibition was the area introducing the 2026 Sintered Stone Collection, developed under the philosophy “Nurture Vibe - Nourishment for Spaces.”

Here, 3D Mapping technology and immersive projection techniques were applied to recreate the authentic beauty of materials in various settings, delivering a visually engaging and emotionally rich experience. Following this, the “Future Wishes Space” served as an emotional touchpoint where guests could directly share their aspirations and visions, creating two-way interaction between the company and the community.

The journey continued with the “ADA 2025 Space,” showcasing outstanding works from the competition, thereby connecting the exhibition with the creative ecosystem and honoring the next generation of architects and young designers. The experience concluded with the “History & Transformation Space,” recreating the company’s development journey through a seamless connection between the past, present, and future orientation.

According to Ministry of Culture, Sports and Tourism of Vietnam