Vinyl Flooring Opens a New Growth Cycle: AMY GRUPO Positioned to Enter the Global Supply Chain

In the finishing materials industry, some changes do not happen with great fanfare, yet they gradually redefine the market landscape. Vinyl flooring, particularly SPC flooring, is one such trend.

In the United States, vinyl and hybrid flooring products increased their market share from approximately 5% in 2014 to around 28% in 2023, steadily replacing carpet, wood flooring, and a portion of ceramic tile applications. Imports of vinyl flooring into the U.S. recorded a compound annual growth rate (CAGR) of approximately 14.4% between 2015 and 2024, significantly outpacing the growth rate of housing starts. This indicates that demand is driven not only by new construction but also by the ongoing wave of home renovation and remodeling projects.

From Ceramic Tiles to a Comprehensive Finishing Materials Ecosystem

Against this backdrop, AMY GRUPO has emerged as a Vietnamese building materials manufacturer undergoing a remarkable transformation. Building upon its foundation in ceramic tiles, the company has expanded its product ecosystem to include ceramic tiles, porcelain tiles, large-format slabs, glazed roof tiles, SPC flooring, LVT flooring, WPC flooring, wall panels, and accessories, gradually establishing an integrated supply model for modern architectural and interior finishing materials.

Today, AMY GRUPO is positioned as one of Vietnam’s leading manufacturers of wall panels and flooring products, with a total production capacity of approximately 45 million square meters per year. The company is also the only Vietnamese enterprise ranked among the Top 5 exporters of vinyl flooring to the United States as of 2025. In 2025 alone, AMY exported approximately 25.3 million square meters of products to the U.S. market, further reinforcing its manufacturing capabilities and competitive position in the international marketplace.

Notably, AMY GRUPO is a privately owned enterprise with 100% Vietnamese capital, a significant distinction in an industry where many competitors are Chinese-origin companies operating manufacturing facilities in Vietnam. This characteristic is regarded as one of the factors supporting investor confidence in the company’s long-term growth potential, its ability to expand export market share, and the growing presence of Vietnamese brands in the global building materials industry.

This transformation represents more than a product portfolio expansion; it reflects a strategic shift toward higher-growth material segments. According to AMY, its first vinyl production line commenced operations in 2020. By 2025, vinyl products accounted for more than 64% of total net revenue. Behind this transition lies a strong foundation of industry expertise, manufacturing know-how, technological capabilities, cost-control efficiency, and the ability to fulfill large-scale orders.

Vinyl/SPC: A New Growth Driver

Vinyl flooring, particularly SPC flooring, has gained popularity due to its water resistance, ease of installation, durability, cost competitiveness, and versatile design options. In developed markets, where labor costs are relatively high, materials that reduce installation time and lower lifecycle costs possess a distinct competitive advantage.

Its click-lock installation system also aligns well with the growing DIY home improvement trend in the United States. For AMY, vinyl/SPC is not merely a new product category but a strategic pillar for the company’s next phase of growth.

Large-Scale Capacity Creates Opportunities in Global Supply Chains

According to AMY, its annual production capacity exceeds 38 million square meters for SPC flooring, while LVT flooring, WPC flooring, wall panels, and accessories contribute more than 7 million square meters per year. The company also maintains an annual capacity exceeding 30 million square meters for ceramic tiles, porcelain tiles, large-format slabs, and roof tiles.

This scale enables the company to fulfill large-volume orders, optimize fixed costs, and strengthen its competitiveness when serving international customers. However, in developed markets, suppliers must also meet stringent certification requirements, safety standards, surface design expectations, consistent product quality, and reliable delivery schedules.

In 2025, revenue from the United States and Mexico reached approximately USD 175 million, accounting for around 62.8% of total net revenue. The Vietnamese market generated approximately USD 79.9 million, representing 25.1% of total net revenue. Vinyl products contributed approximately 64.4% of total net revenue, while tiles and roof tiles accounted for about 33%, with other product categories making up the remaining 2.6%.

Domestic Market as the Foundation, Exports as the Growth Engine

While exports have become the primary growth driver, AMY GRUPO continues to maintain a strong foundation in the domestic market through its extensive distribution network. In 2025, the company sold approximately 16.5 million square meters of products in Vietnam, demonstrating the brand’s market reach and competitive strength within the country’s building materials sector.

The company currently operates through more than 34 distributors nationwide and over 150 dedicated showrooms. Its territory-based distribution model helps minimize internal competition, reduce price erosion, and safeguard the long-term interests of its partners, while creating a sustainable foundation for brand development in the domestic market.

For investors, the domestic market provides brand strength and stable cash flow, while exports offer significant opportunities for long-term growth.

In an industry where the new benchmark is no longer simply “lower cost” but rather safer, more durable, faster to install, more aesthetically appealing, and more cost-efficient throughout a product’s lifecycle, AMY GRUPO is demonstrating the characteristics of a company entering a new phase of growth.

Source: Vinyl Flooring Drives a New Growth Cycle as AMY GRUPO Advances Toward Global Supply Chain Integration