Vinyl Flooring Opens a New Growth Cycle: AMY GRUPO Positioned to Enter the Global Supply Chain

In the finishing materials industry, some changes do not happen loudly, yet they quietly reshape the structure of the market. Vinyl flooring, especially SPC flooring, is one such trend.

In the United States, the market share of vinyl and hybrid flooring increased from approximately 5% in 2014 to around 28% in 2023, gradually replacing carpets, wood flooring, and part of the ceramic tile segment. Vinyl flooring imports into the U.S. recorded a compound annual growth rate (CAGR) of approximately 14.4% during the 2015-2024 period, significantly outpacing the growth rate of housing starts. This indicates that demand is driven not only by new housing construction but also by the strong wave of home renovation activities.

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Against this backdrop, AMY GRUPO has emerged as a Vietnamese building materials enterprise undergoing a remarkable transformation. Starting from a foundation in ceramic tiles, the company has expanded its product ecosystem to include ceramic tiles, porcelain tiles, big slabs, glazed roof tiles, SPC flooring, LVT, WPC, wall panels, and accessories, gradually establishing an integrated supply model for modern architectural and interior finishing materials.

Currently, AMY GRUPO is positioned as one of Vietnam’s leading manufacturers of wall panels and flooring materials, with a total production capacity of approximately 45 million square meters per year. At the same time, it is the only Vietnamese company ranked among the Top 5 vinyl flooring exporters to the United States as of 2025. In 2025 alone, Asia Mỹ exported approximately 25.3 million square meters of products to the U.S. market, further reinforcing its manufacturing capabilities and competitive position in the international market.

Notably, AMY GRUPO belongs to the group of privately owned enterprises with 100% Vietnamese capital. This is considered a significant differentiating factor, given that most competitors in the industry today are Chinese-origin companies operating manufacturing facilities in Vietnam. This distinction is viewed as one of the factors driving investor expectations regarding the company’s long-term growth potential, export market expansion, and the positioning of Vietnamese brands in the global building materials industry.

This is not merely an expansion of the product portfolio, but a strategic shift toward higher-growth material segments. According to Asia Mỹ, AMY’s first vinyl production line began operations in 2020; by 2025, vinyl products accounted for more than 64% of total net revenue. Behind this transformation lies a strong foundation of industry expertise, operational manufacturing experience, technological capabilities, cost control, and the ability to fulfill large-scale orders.