AMY GRUPO and the University of Arts, Hue University Sign a Strategic Partnership: Nurturing Design Talent, Elevating Living Spaces

Bridging Academic Education with Industry Practice

As the architecture, interior design, and building materials industries continue to evolve, collaboration between universities and businesses has become increasingly important. Such partnerships not only provide students with greater exposure to real-world working environments but also help bridge the gap between academic knowledge and professional practice.

With this vision, AMY GRUPO has entered into a Memorandum of Understanding with the University of Arts, Hue University. This agreement marks the beginning of a collaborative journey in education, research, product experience, and professional development related to architecture, applied arts, interior design, and finishing materials.

The signing ceremony not only symbolizes the partnership between the two organizations but also reflects their shared commitment to building a strong connection between academia and industry. Through this collaboration, students will gain greater access to modern material trends, expand their design perspectives, and enhance their ability to apply creative ideas to real-world living spaces.

Signing Ceremony with Representatives from Both Organizations

The signing ceremony was held in a formal atmosphere with the participation of representatives from AMY GRUPO's leadership team and the University of Arts, Hue University.

Representing the University were Dr. Vo Quang Phat, Acting Vice Rector; Dr. Quach Hai Tho, Deputy Head of the Office of Academic Affairs, Quality Assurance, and Student Affairs; along with representatives from various academic departments and faculties.

During the ceremony, both parties discussed future collaboration initiatives, focusing on expanding professional engagement activities, creating opportunities for students to participate in company visits, academic seminars, professional workshops, and hands-on learning experiences within a corporate environment.

The event further demonstrates AMY GRUPO's commitment to expanding its partnerships with universities specializing in architecture, fine arts, and design. It also reflects the Company's long-term strategy of supporting the next generation of professionals while contributing to the sustainable development of Vietnam's architecture and design community.

Architectural Materials - Shaping Emotion and Spatial Identity

At AMY GRUPO, architectural materials are viewed as more than construction solutions—they are essential elements that shape the emotion, aesthetics, and identity of every living space.

Every surface, texture, color, and finishing effect has the potential to inspire architects and designers throughout the creative process. As a result, materials not only fulfill functional and durability requirements but also play a direct role in creating meaningful aesthetic experiences for users.

For this reason, the partnership with the University of Arts, Hue University carries significant value by connecting academic creativity with practical industry expertise. Through this collaboration, AMY GRUPO aims to introduce innovative material solutions to students, providing them with valuable real-world perspectives throughout their academic journey, research projects, and design development.

The program also enables students to better understand how materials contribute to the aesthetics, functionality, and emotional qualities of interior spaces, helping them develop a more comprehensive and integrated design mindset.

Supporting the Next Generation of Designers

One of the primary objectives of this partnership is to provide students with greater exposure to professional practice while they are still pursuing their studies.

Through collaborative activities between AMY GRUPO and the University of Arts, Hue University, students will have opportunities to participate in company visits, industry seminars, academic discussions, product experience programs, and learn about material development processes and the application of innovative materials in contemporary interior design.

These activities not only enrich students' practical knowledge but also help strengthen their professional thinking, analytical skills, observation abilities, and capacity to translate creative concepts into real-life spaces.

For AMY GRUPO, investing in students means investing in the future of Vietnam's architecture and design industries. By gaining early exposure to advanced materials, emerging technologies, evolving design trends, and real market demands, students will build a stronger foundation for professional growth and long-term career success.

Promoting Sustainable Design Thinking

As sustainability becomes an increasingly important consideration in architecture, construction, and material selection, modern living spaces are expected to achieve more than aesthetic appeal and functional performance. They must also demonstrate environmental responsibility and support long-term user well-being.

Through this partnership, AMY GRUPO and the University of Arts, Hue University aspire to encourage students to develop design thinking that emphasizes practical application, efficient material utilization, and sustainable development principles.

Early access to advanced building materials will enable students to better understand industry trends while enhancing their ability to balance aesthetics, functionality, and sustainability in every design concept.

This vision also aligns with AMY GRUPO's long-term commitment to researching, developing, and providing innovative material solutions that meet the evolving demands of the market while contributing to modern, comfortable, and aesthetically inspiring living environments.

Creating Lasting Value for Vietnam's Design Community

The Memorandum of Understanding between AMY GRUPO and the University of Arts, Hue University not only creates valuable learning, experiential, and career development opportunities for students but also strengthens collaboration between industry and educational institutions in the fields of art, architecture, and design.

Through this partnership, AMY GRUPO aims to help build a practice-oriented learning environment where students are inspired to innovate, gain exposure to advanced materials, and receive meaningful opportunities to shape their future careers.

This new partnership marks the beginning of a promising journey that is expected to deliver lasting value to students, the University, AMY GRUPO, and Vietnam's broader design community.

Looking ahead, AMY GRUPO will continue expanding its partnerships with universities specializing in architecture, applied arts, and interior design. These collaborations represent an important foundation for supporting the education and development of young professionals, fostering innovation, and jointly creating modern, sustainable living spaces for communities across Vietnam.