TAY HA DISTRIBUTOR × AMY GRUPO: LOOKING WITHIN TO DISCOVER VALUE

Exploring New Products at the AMY GRUPO Showroom

The visit began at the showroom, where Tay Ha Distributor and its dealer network had the opportunity to experience AMY GRUPO's latest product lines firsthand.

By observing the colors, surfaces, designs, and applications of the products in person, dealers gained a clearer understanding of the company's product development direction and its ability to address different market needs.

Direct product experiences also made discussions between the manufacturer and distribution network more practical and specific. Questions surrounding design trends, customer preferences, and applications across different types of projects were discussed based on firsthand observations and experiences.

A Closer Look at the Large-Format Tile Manufacturing Process

One of the highlights of the visit was a tour of AMY GRUPO's large-format tile manufacturing facility.

Here, the Tay Ha network had the opportunity to observe the production process firsthand and gain a clearer understanding of the stages behind a finished product. From raw materials and technology to manufacturing processes and quality control, each stage plays an important role in shaping the characteristics and appearance of the final product.

For distributors and dealers, gaining firsthand insight into the manufacturing process not only broadens their knowledge of materials but also provides additional information to help them recommend suitable products based on customer needs and different types of projects.

In particular, for large-format tiles, experiencing the manufacturing process at the facility offers a clearer perspective on how large-sized products are created and the advanced technology and technical requirements involved in their production.

Discovering R&D Activities – The Foundation Behind Every Product

Alongside the showroom and manufacturing facility, the R&D space was another important stop during the visit by Tay Ha Distributor and its dealer network.

Research and development serves as a link between market needs, design trends, and the product development process. By learning about R&D activities, partners gained a broader perspective on how AMY GRUPO approaches product development, from initial research through to practical applications.

It was also an opportunity for both sides to exchange views on the changing requirements of the building materials market, from aesthetic trends to functional needs and material solutions for modern projects.

In-Depth Product Discussion - Connecting Products with Market Needs

Another key part of the program was an in-depth product discussion. Rather than simply receiving information from the manufacturer, Tay Ha Distributor and its dealer network directly shared their market observations, customer needs, and challenges arising during the business process.

This two-way exchange helped connect information from multiple perspectives. The manufacturer gained valuable real-world insights from the distribution network, while distributors and dealers developed a deeper understanding of AMY GRUPO's products, technologies, and development direction.

This provides a foundation for all parties to explore appropriate approaches to bringing products closer to the actual needs of the market.

From Manufacturing Capabilities to Market Value

The visit by Tay Ha Distributor and its dealer network was more than a tour. It created a journey connecting research, technology, manufacturing, distribution, and the market.

By directly observing how products are developed and manufactured, distributors and dealers can gain a deeper understanding of the value behind each material design. At the same time, direct exchanges enable the manufacturer to gain further insights from the market, strengthening connectivity throughout the partnership.

For AMY GRUPO, its relationship with distributors goes beyond simply bringing products to market. The partnership is also built through knowledge sharing, product updates, discussions about customer needs, and the joint exploration of suitable development directions.

Understanding Products Together, Staying Close to the Market, and Strengthening Connections

Every building material product goes through a long journey before reaching customers – from ideas, research, and manufacturing to distribution and application in actual projects. Therefore, mutual understanding among the different links within the system plays an important role in bringing products closer to market needs.

The visit of Tay Ha Distributor and its dealer network to AMY GRUPO provided an opportunity for all parties to reflect on this journey, directly explore the capabilities behind the products, and exchange views on the needs emerging in the market.

From manufacturing capabilities to practical value, from the factory to the market, AMY GRUPO and the Tay Ha network continue to strengthen their connection through a shared understanding of products, closer engagement with customers, and the pursuit of practical value for the building materials market.