AMY GRUPO and Hoa Sen University: Nurturing Design Thinking Through Real-World Experience

AMY GRUPO and Hoa Sen University: Nurturing Design Thinking Through Real-World Experience

As the architecture, design, and building materials industries continue to evolve, stronger collaboration between academia and industry has become increasingly essential for developing a highly skilled workforce. Beyond acquiring theoretical knowledge, students need opportunities to engage with real-world practices to better understand design trends, material technologies, and the evolving demands of the professional market.

With this vision, AMY GRUPO has officially signed a cooperation agreement with Hoa Sen University. This milestone opens up new opportunities for collaboration in education, hands-on training, and talent development for the design, architecture, and building materials sectors, while helping bridge the gap between classroom learning and professional practice.

Strengthening the Connection Between Industry and Academia

The advancement of architecture and design relies heavily on continuous innovation, evolving creative thinking, and practical application. Therefore, building strong partnerships between businesses and universities not only benefits students but also contributes to improving the quality of higher education.

The cooperation agreement between AMY GRUPO and Hoa Sen University aims to create more opportunities for students to gain exposure to the professional environment throughout their academic journey.

Through collaborative programs, both parties seek to integrate academic knowledge with practical experience, enabling students to develop professional skills and establish clearer career pathways.

This partnership is also part of AMY GRUPO's long-term education engagement strategy, which focuses on expanding collaboration with universities nationwide to support the development of future professionals in architecture, design, and building materials.

Signing Ceremony Attended by Representatives of Hoa Sen University and AMY GRUPO

The signing ceremony was attended by representatives of the leadership of Hoa Sen University and AMY GRUPO.

Representing Hoa Sen University were Dr. Tu Minh Thien, Vice President, and Mr. Tu Phu Duc, M.A., Dean of the Faculty of Art and Design, together with faculty members of the university.

Representing AMY GRUPO, company representatives attended the ceremony and exchanged views on future directions for cooperation between the two parties.

The open and collaborative atmosphere of the event reflected the shared commitment of both parties to fostering long-term cooperation and establishing a solid foundation for practical initiatives that support students' development and meet the evolving needs of the industry.

Bringing Practical Experience Closer to Students

One of the primary objectives of this partnership is to provide students with greater access to real-world industry experiences.

As a company operating in the building materials and finishing materials industry, AMY GRUPO aims to share practical insights into the profession, helping students gain a deeper understanding of product development processes, emerging material trends, and the role of materials in contemporary architecture and interior design.

Through this collaboration, students will not only broaden their knowledge beyond the classroom but also gain valuable exposure to real industry expectations, enabling them to develop a more application-oriented design mindset.

Early interaction with the professional environment also helps students better prepare for their future careers upon graduation.

Keeping Pace with Design Trends and Material Technologies

As the architecture and design industries continue to evolve rapidly, staying up to date with emerging material technologies and design trends has become increasingly important.

Through this collaboration, AMY GRUPO aims to provide students with opportunities to explore contemporary design trends, innovative finishing material solutions, and the practical requirements of today's market.

A deeper understanding of material technologies not only broadens students' professional perspectives but also supports their ability to select appropriate material solutions for future design projects.

For architecture and design students, combining academic knowledge with material expertise is essential for developing creative thinking and solving real-world design challenges.

Supporting the Development of Future Industry Talent

For AMY GRUPO, collaboration with universities extends beyond industry engagement—it also reflects the company's long-term commitment to supporting talent development for the industry.

Through these collaborative initiatives, AMY GRUPO hopes to provide students with greater opportunities to experience real working environments, strengthen their professional competencies, and better prepare for their future careers.

The partnership also enables the company to gain fresh perspectives from younger generations, discover innovative ideas, and strengthen the connection between academic education and the future needs of the industry.

Such collaboration between businesses and educational institutions contributes to creating a more application-oriented learning environment while laying the foundation for developing professionals capable of meeting the increasingly diverse demands of the architecture and design sectors.

Bridging the Gap Between the Classroom and Professional Practice

Bridging the gap between academic theory and practical application has long been a key focus in higher education.

By strengthening cooperation with educational institutions, AMY GRUPO seeks to serve as a bridge between classroom learning and real-world professional environments.
Industry-based experiences allow students to observe, explore, and apply their knowledge in practical situations, enhancing their adaptability and professional capabilities.

This also helps cultivate a design mindset grounded in practical application, enabling students to better understand the relationship between creative concepts, material selection, and project implementation.

Inspiring Creative Ideas for the Future

The cooperation agreement between AMY GRUPO and Hoa Sen University marks not only a new chapter in the partnership between the company and the university but also the beginning of broader collaboration in education, practical training, and talent development.

Through this partnership, AMY GRUPO aims to bring real-world insights from the building materials and finishing materials industry closer to the academic environment, enabling students to gain early exposure to emerging design trends, innovative material technologies, and evolving market demands.

More than a formal partnership, this collaboration represents a meaningful connection between industry and academia, fostering creative thinking from the classroom to real-world practice.

Looking ahead, AMY GRUPO will continue expanding its partnerships with universities, academies, and educational institutions across Vietnam, contributing to the development of practice-oriented learning environments while supporting the next generation of architects and designers throughout their educational and professional journeys. Through these collaborative efforts, the company aims to create lasting value for Vietnam's architecture, design, and building materials industries.