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Launching the AMY DESIGN AWARDS 2025 Interior Design Competition – Theme “L.I.F.E ON”

With the aim of creating opportunities for architects/designers, students, and individuals passionate about design art to showcase their creative talents, while strengthening connection and companionship with AMY GRUPO in conveying and nurturing art within living spaces, AMY GRUPO is pleased to officially announce the Regulations of the AMY DESIGN AWARDS 2025.

1. Eligible Participants

- Professional architects/designers;
- Students majoring in architecture, interior design, and related fields in construction and architecture;
- Individuals and groups with a passion for interior architectural design art.

2. Competition Objectives

- To honor and encourage creativity in the field of interior architecture;
- To apply modern and sustainable building materials in design projects;
- To create opportunities for networking, learning, and experience sharing among architects/designers, students, and industry experts.

3. Scope of Application

Nationwide.

4. Competition Theme

“L.I.F.E ON represents the precious moments of life, where every breath is illuminated by the flame of infinite creativity, breathing soul into every space and leaving a distinctive personal imprint. It is an invitation to immerse in every moment where refined art blends with unique identity, where captivating spaces are filled with profound meaning, harmonizing with natural rhythms - Carrying abundant creative energy and an unceasing spirit of growth - L.I.F.E ON is an aspirational lifestyle where creativity and art intersect, opening pathways toward a sustainable, vibrant, and inspiring future…”
In which: 
L – Living & Lifestyle (Life - Lifestyle): Honoring the beauty of life, material values, and spiritual significance of living spaces – places of dwelling, family bonding, and community connection. 
I – Innovation: Innovation – Shaping the future.
F – Feature (Identity Formation): Identity formation – Distinctive imprints. A harmonious blend of local identity and global trends, creating pioneering designs with unique character.
E – Eco-friendly & Sustainable Living: Green architecture – Toward sustainability - Encouraging architectural solutions using environmentally friendly materials, optimizing living spaces, and minimizing ecological impact.
ON – Initiating Energy: Always maintaining initiating energy - passion.

cuoc-thi-thiet-ke-noi-that-amy-design-awards-2025-voi-chu-de-l-i-f-e-on.jpg

5. Program Format

Amy Design Awards 2025 seeks and honors conceptual interior architectural design projects that emphasize the message “L.I.F.E ON”, embody contemporary stories, apply modern trends, harmonize functionality and aesthetics, and possess high artistic value.

6. Timeline

- Competition Launch: March 18, 2025.
- Preliminary Round: 
Submission period: From June 01, 2025, until 11:00 PM on June 30, 2025. 
Jury evaluation: From July 01, 2025, to July 06, 2025. 
Result announcement: Expected July 07 - 08, 2025. 
- Semi-final Round: Submission period from July 08, 2025, to July 31, 2025.
- Final Round: Final judging, result announcement, and Award Ceremony: September 25, 2025.

7. Submission Requirements 

7.1. Project Types
Residential projects (Villas, Townhouses, Apartments, Co-living, Homestay…);
Public projects (Hotels, Offices, Showrooms, Shopping Centers, Spas, Cafés, Restaurants, Retail Stores…)
7.2. Area: From 100–200 m²
7.3. Number of Designed Spaces: Presentation of 2 or 3 interior spaces. 
7.4. Specific Requirements
Depending on the existing conditions of the project and the author’s creative inspiration, submissions may choose one or combine several of the following approaches:
- Application of modern technologies and techniques;
- Inheriting and promoting cultural identity, historical and social values, exploiting local elements, emphasizing local connectivity;
- Exploring - applying traditional and contemporary art forms, harmoniously combined with contemporary interior architectural styles/trends;
- Applying green solutions, recycled materials, energy-saving methods, and minimizing negative environmental impacts. Encouraging the use of natural lighting, natural ventilation, and smart design solutions to enhance living quality;
- Emphasizing the connection between humans and nature, technology and emotions to deliver vivid experiences and optimize spatial use;
- Creating spaces with vitality, high aesthetic value, meaningful stories, inspiring users with safety, comfort, joy, and optimism. Designs must demonstrate innovative thinking and originality while ensuring functional usability and practical feasibility.
- Mandatory application of various AMY GRUPO wall and flooring product lines.

cuoc-thi-thiet-ke-noi-that-amy-design-awards-2025-voi-chu-de-l-i-f-e-on-1.jpg

8. Award Structure

STT

Decoding names

Quantity

Cash Prize

In-kind Prize

 Total Value

1

First Prize

01

 

100.000.000 VND

 

30 m² reinforced carbon wall panels worth 21.000.000 VND
(700,000 VND/m²)

121.000.000 VND

2

Second Prize

02

50.000.000 VND

30 m² reinforced carbon wall panels worth 21.000.000 VND

(700.000 VND/m2)

71.000.000 VND

3

Third Prize

03

25.000.000 VND

30m2 tấm ốp tường cacbon gia cường trị giá 21.000.000 VNĐ

(700.000 VNĐ/m2)

46.000.000 VND

4

Encouragement Prize

05

10.000.000 VND

Gifts from the Organizing Committee

 

5

Impressive Design Award

01

5.000.000 VND

Gifts from the Organizing Committee

 

6

Best Application of AMY Materials Award

01

5.000.000 VND

Gifts from the Organizing Committee

 

 

Total Awards

13

335.000.000 VND

 

 

9. Jury Panel

The AMY DESIGN AWARDS 2025 – L.I.F.E ON is honored to have a Jury Panel consisting of leading architects, designers, and industry experts with extensive experience and prestige in architecture, design, and construction:

No.

Judge

Title

Affiliation

1.        

Architect Le Truong

Chairman

Vietnam Interior Association

2.        

Dr. Nguyen Huu Vinh

Vice Dean, Head of Interior Architecture Department

University of Architecture Ho Chi Minh City

3.        

Architect Vuong Dao Hoang

Founder & CEO

Kien Viet Group

4.        

Architect Tran Le Quoc Binh

Founder & CEO

Qbi.corp

5.        

Architect Le Anh Tuan

Founder

VietCG Community

6.        

M.A. Van Le-Bierich

Creative Director

Architare, Germany

7.        

M.A. Nguyen Phan Thuy Duong

Editor-in-Chief

Elle Decoration Vietnam

8.        

Architect Andrew Currie

Founder, Chairman, Creative Director

Out 2 Design Group

9.        

NTK Marielle Genet

CEO & Nhà sáng lập

Lifestyle Connected

10.     

Mr. Tran Tuan Dai 

 Vice Chairman of the Board

AMY GRUPO

11.     

Ms. Le Ngoc Thuy

Deputy Director

AMY GRUPO

10. Evaluation Criteria

No.

Criteria

Weight (%)

Description

1.        

Creativity

35%

Design story conveying the LIFE ON message; innovative ideas and solutions; breakthrough creativity in material application and trends.

2.        

Aesthetics

25%

Visually impressive spaces with high artistic value, harmonious composition of form, color, lighting, materials, furniture, and decor.

3.        

Functionality

15%

Efficient functionality, logical circulation, optimized area usage, convenience, feasibility, and practicality.

4.        

Sustainability

15%

Use of eco-friendly materials, energy efficiency, durability, aligned with Green and sustainable development trends.

5.        

Application of AMY GRUPO Materials

10%

Effective application according to Appendix 01, maximizing functionality and aesthetics.

 

Total

100%

 

11. Media Partners

    - Kienviet.net Magazine

    - ELLE Decoration Vietnam Magazine

    - ELLE Decoration Vietnam Magazine

    - Ashui.com E-magazine

12. Organizing Unit

AMY GRUPO – The largest building materials manufacturing and supply complex in Vietnam – is committed to accompanying the development of the architecture and construction industry.

AMY GRUPO looks forward to enthusiastic participation, together creating beautiful, sustainable, and highly creative interior architectural works.

For inquiries, please contact us via Hotline: 0211.6564.999 or Email: info@amy.vn.

View detailed competition information: Here

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