Launching the AMY DESIGN AWARDS 2025 Interior Design Competition – Theme “L.I.F.E ON”
1. Eligible Participants
- Professional architects/designers;
- Students majoring in architecture, interior design, and related fields in construction and architecture;
- Individuals and groups with a passion for interior architectural design art.
2. Competition Objectives
- To honor and encourage creativity in the field of interior architecture;
- To apply modern and sustainable building materials in design projects;
- To create opportunities for networking, learning, and experience sharing among architects/designers, students, and industry experts.
3. Scope of Application
Nationwide.
4. Competition Theme
“L.I.F.E ON represents the precious moments of life, where every breath is illuminated by the flame of infinite creativity, breathing soul into every space and leaving a distinctive personal imprint. It is an invitation to immerse in every moment where refined art blends with unique identity, where captivating spaces are filled with profound meaning, harmonizing with natural rhythms - Carrying abundant creative energy and an unceasing spirit of growth - L.I.F.E ON is an aspirational lifestyle where creativity and art intersect, opening pathways toward a sustainable, vibrant, and inspiring future…”
In which:
L – Living & Lifestyle (Life - Lifestyle): Honoring the beauty of life, material values, and spiritual significance of living spaces – places of dwelling, family bonding, and community connection.
I – Innovation: Innovation – Shaping the future.
F – Feature (Identity Formation): Identity formation – Distinctive imprints. A harmonious blend of local identity and global trends, creating pioneering designs with unique character.
E – Eco-friendly & Sustainable Living: Green architecture – Toward sustainability - Encouraging architectural solutions using environmentally friendly materials, optimizing living spaces, and minimizing ecological impact.
ON – Initiating Energy: Always maintaining initiating energy - passion.

5. Program Format
Amy Design Awards 2025 seeks and honors conceptual interior architectural design projects that emphasize the message “L.I.F.E ON”, embody contemporary stories, apply modern trends, harmonize functionality and aesthetics, and possess high artistic value.
6. Timeline
- Competition Launch: March 18, 2025.
- Preliminary Round:
Submission period: From June 01, 2025, until 11:00 PM on June 30, 2025.
Jury evaluation: From July 01, 2025, to July 06, 2025.
Result announcement: Expected July 07 - 08, 2025.
- Semi-final Round: Submission period from July 08, 2025, to July 31, 2025.
- Final Round: Final judging, result announcement, and Award Ceremony: September 25, 2025.
7. Submission Requirements
7.1. Project Types
Residential projects (Villas, Townhouses, Apartments, Co-living, Homestay…);
Public projects (Hotels, Offices, Showrooms, Shopping Centers, Spas, Cafés, Restaurants, Retail Stores…)
7.2. Area: From 100–200 m²
7.3. Number of Designed Spaces: Presentation of 2 or 3 interior spaces.
7.4. Specific Requirements
Depending on the existing conditions of the project and the author’s creative inspiration, submissions may choose one or combine several of the following approaches:
- Application of modern technologies and techniques;
- Inheriting and promoting cultural identity, historical and social values, exploiting local elements, emphasizing local connectivity;
- Exploring - applying traditional and contemporary art forms, harmoniously combined with contemporary interior architectural styles/trends;
- Applying green solutions, recycled materials, energy-saving methods, and minimizing negative environmental impacts. Encouraging the use of natural lighting, natural ventilation, and smart design solutions to enhance living quality;
- Emphasizing the connection between humans and nature, technology and emotions to deliver vivid experiences and optimize spatial use;
- Creating spaces with vitality, high aesthetic value, meaningful stories, inspiring users with safety, comfort, joy, and optimism. Designs must demonstrate innovative thinking and originality while ensuring functional usability and practical feasibility.
- Mandatory application of various AMY GRUPO wall and flooring product lines.

8. Award Structure
|
STT |
Decoding names |
Quantity |
Cash Prize |
In-kind Prize |
Total Value |
|
1 |
First Prize |
01 |
100.000.000 VND
|
30 m² reinforced carbon wall panels worth 21.000.000 VND |
121.000.000 VND |
|
2 |
Second Prize |
02 |
50.000.000 VND |
30 m² reinforced carbon wall panels worth 21.000.000 VND (700.000 VND/m2) |
71.000.000 VND |
|
3 |
Third Prize |
03 |
25.000.000 VND |
30m2 tấm ốp tường cacbon gia cường trị giá 21.000.000 VNĐ (700.000 VNĐ/m2) |
46.000.000 VND |
|
4 |
Encouragement Prize |
05 |
10.000.000 VND |
Gifts from the Organizing Committee |
|
|
5 |
Impressive Design Award |
01 |
5.000.000 VND |
Gifts from the Organizing Committee |
|
|
6 |
Best Application of AMY Materials Award |
01 |
5.000.000 VND |
Gifts from the Organizing Committee |
|
|
|
Total Awards |
13 |
335.000.000 VND |
|
|
9. Jury Panel
The AMY DESIGN AWARDS 2025 – L.I.F.E ON is honored to have a Jury Panel consisting of leading architects, designers, and industry experts with extensive experience and prestige in architecture, design, and construction:
|
No. |
Judge |
Title |
Affiliation |
|
1. |
Architect Le Truong |
Chairman |
Vietnam Interior Association |
|
2. |
Dr. Nguyen Huu Vinh |
Vice Dean, Head of Interior Architecture Department |
University of Architecture Ho Chi Minh City |
|
3. |
Architect Vuong Dao Hoang |
Founder & CEO |
Kien Viet Group |
|
4. |
Architect Tran Le Quoc Binh |
Founder & CEO |
Qbi.corp |
|
5. |
Architect Le Anh Tuan |
Founder |
VietCG Community |
|
6. |
M.A. Van Le-Bierich |
Creative Director |
Architare, Germany |
|
7. |
M.A. Nguyen Phan Thuy Duong |
Editor-in-Chief |
Elle Decoration Vietnam |
|
8. |
Architect Andrew Currie |
Founder, Chairman, Creative Director |
Out 2 Design Group |
|
9. |
NTK Marielle Genet |
CEO & Nhà sáng lập |
Lifestyle Connected |
|
10. |
Mr. Tran Tuan Dai |
Vice Chairman of the Board |
AMY GRUPO |
|
11. |
Ms. Le Ngoc Thuy |
Deputy Director |
AMY GRUPO |
10. Evaluation Criteria
|
No. |
Criteria |
Weight (%) |
Description |
|
1. |
Creativity |
35% |
Design story conveying the LIFE ON message; innovative ideas and solutions; breakthrough creativity in material application and trends. |
|
2. |
Aesthetics |
25% |
Visually impressive spaces with high artistic value, harmonious composition of form, color, lighting, materials, furniture, and decor. |
|
3. |
Functionality |
15% |
Efficient functionality, logical circulation, optimized area usage, convenience, feasibility, and practicality. |
|
4. |
Sustainability |
15% |
Use of eco-friendly materials, energy efficiency, durability, aligned with Green and sustainable development trends. |
|
5. |
Application of AMY GRUPO Materials |
10% |
Effective application according to Appendix 01, maximizing functionality and aesthetics. |
|
|
Total |
100% |
|
11. Media Partners
- Kienviet.net Magazine
- ELLE Decoration Vietnam Magazine
- ELLE Decoration Vietnam Magazine
- Ashui.com E-magazine
12. Organizing Unit
AMY GRUPO – The largest building materials manufacturing and supply complex in Vietnam – is committed to accompanying the development of the architecture and construction industry.
AMY GRUPO looks forward to enthusiastic participation, together creating beautiful, sustainable, and highly creative interior architectural works.
For inquiries, please contact us via Hotline: 0211.6564.999 or Email: info@amy.vn.
View detailed competition information: Here








